Sample focus report
What you receive after the assessment.
Below is a preview of the Customer Clarity focus report - one of six possible focuses. Your real report will be matched to your assessment results and personalised to your highest-priority constraint.
Sample preview. The voice, structure, and depth match what you receive after taking the paid assessment. Your real report will be specific to your matched focus area and personalised to the answers you give.
The deliverable
A 9-page personalised report
Designed to print or read on screen. Structured around your single highest-priority focus, with a one-page summary, a deeper diagnosis, a 30-day success condition, and a four-week plan with weekly objectives.
Delivered as a PDF by email within minutes of submitting your assessment.
Page 2: Summary
The whole focus, on one page
Every report opens with a summary page that shows the four key elements at a glance: why this matters, what to stop, your success condition for the next 30 days, and the shape of your four-week plan. This is what the Customer Clarity summary looks like.
Why this matters now
Right now, progress is being limited by assumptions about who this is for and what they care about. Until that is resolved, everything else remains guesswork.
For the next 30 days, stop:
- ✕ Designing branding, websites, or visuals
- ✕ Creating content to “see what lands”
- ✕ Tweaking offers without customer input
Your success condition
You can clearly describe a specific customer, the problem they recognise, and why your idea matters to them.
Your 4-week focus
- 1
Week 1
Narrow the customer you are focusing on
- 2
Week 2
Speak to real people in this group
- 3
Week 3
Capture patterns in their language and problems
- 4
Week 4
Sense-check your direction against what you’ve learned
Page 3: The diagnosis
Your biggest blocker right now is customer clarity.
This doesn’t mean you lack ideas or effort. It means your attention is currently spread across assumptions rather than evidence.
Until you are clear who this is for and why they would care, everything else will feel harder than it needs to be.
Important Reframe (read this carefully)
This is not a confidence problem.
It’s not a marketing problem.
And it’s not a capability problem.
It’s a sequencing issue.
Customer clarity must come before offers, content, pricing, or growth. When it’s missing, everything downstream becomes guesswork.
Your job for the next 30 days is not to build more.
It’s to listen and narrow.
Pages 4-9: The plan
What’s in the rest of the report
The remainder of the report converts the diagnosis into action. The full plan is included with your purchase. Here is what each section delivers:
Page 4
Why this matters now
The honest cost of leaving customer clarity unresolved over the next few months. What drift looks like - and the permission to deliberately stop.
Page 5
Your 30-day success condition
A single sentence that defines done for the next 30 days. Plus a visual four-week timeline showing the rhythm of the plan.
Pages 6-7
The four-week plan in detail
Each week has a specific objective, two or three concrete actions, and a key principle to keep you on track. Designed to be worked through, not just read.
Page 8
How you’ll know it’s working
Four specific signals to watch for. If you see them by day 30, the plan has done its job. What it unlocks afterwards.
Page 9
Final note + next step
A short closing reflection that lands the focus, plus a clear path forward if you want a conversation alongside the plan.
Page 6: weeks 1 and 2 of the plan
If Customer Clarity is your match
You’ll receive this exact report, personalised to the answers you give in the assessment. If your highest-scoring focus is one of the other five, you’ll receive that report instead - same depth, same structure, different focus.
The other five focus areas
You may end up with one of these instead
The 18-question assessment measures across six categories. Customer Clarity is one. The others address different constraints and produce different plans.
- Problem-Offer Fit. Sharpening the link between a recognised problem and a simple offer.
- Proof of Demand. Replacing assumptions with external signals of real commitment.
- Focused Execution. Containing priorities and building a rhythm of finished work.
- Simplification & Reset. Stripping back complexity that’s accumulated faster than clarity.
- Commit or Stop. Surfacing and answering a decision you’ve been deferring.
The point of the assessment is that you don’t pick. The pattern of your answers does, honestly.
Get your matched focus and your 30-day plan
Take the assessment, get matched to one of the six focus areas, and receive a personalised report and structured plan. £29, instant.
Get your plan for £29